In the middle of the Corona crisis, The Dutch Badminton federation wants to support its clubs and members with a responsible and safe opening of the badminton clubs. That is why we have developed the Woosh! platform. This allows badminton clubs to easily make their courts available for reservations with their own Woosh! reservation dashboard. In addition, users of the app can keep track of their badminton scores, view their statistics and rankings. Each (Air) Badminton court can be added in a few steps as a Woosh! location in the app, and with this we try to map as many courts as possible in the Netherlands together with the users of the app.
The platform also provides insight for the Dutch Badminton federation into where, when and how much badminton is played in the Netherlands. This allows the federation to conduct better policies, develop new revenue models and create more ties with badminton fans.
Developing an attractive platform alone is not enough to get as many (active) app users as possible. That is why we support the federation by drawing up a marketing plan with the needed marketing materials. The banner above is an example of this.
The complete identity of Woosh! has been developed by Sportunity. We design, among other things, the logo of the app, posters, flyers and roll-up banners. We also make various (animation) videos to explain how to reserve a badminton court and to promote the platform. In the images below we provide insight into the Woosh! app.