YnBeweging
The match.
YnBeweging is the platform that will ensure more connection, visibility and promotion of the sports and exercise offerings throughout Friesland. Together with Sport Fryslân, we support the residents of Friesland in finding and participating in suitable sports activities through YnBeweging. The goal: to motivate as many people as possible in Friesland to get (more) exercise! The first version of the platform was launched in September 2022.
Marketing means
Before YnBeweging was launched, a complete marketing and communication plan was ready. Here, we take into account various the sports providers in the province and their municipalities, commercial partners and other stakeholders. We ensure that good SEO and SEA are set up and create the corporate identity for all communications.
We designed the logo, app and web design, as well as all marketing tools such as posters, (animated) videos and visuals, for example. In the image above, you can see an example of a sports activity offered on the YnBeweging platform.
