Sportunity and MYLAPS join forces to take event apps to the next level

MYLAPS x Sportunity

Apeldoorn, August 25, 2021 – Sports timing organization MYLAPS hands over the development and marketing of the EventApp to digital sports marketing agency Sportunity. With this long-term collaboration, the parties further increase the digital event experience for participants, fans and sponsors. Several major international sporting events will use this new platform. 

Sportunity expects to support approximately 600 events with the new platform in the first year, connecting about 3 million athletes and fans worldwide. Niels Schut (director and founder of Sportunity) is very happy and proud with this collaboration: “Our mission is ‘Connect people who love sports’ and this collaboration helps us to further fulfill this mission and to take on new challenges all over the world. We are thrilled to be working with the global leader in sports timing, their timing partners and event organisations. We can’t wait to further expand the platform and increase the event experience of participants!”

“As we want to take this app to the next level, we look forward to working with the experts at Sportunity.” – Camiel Slaats (director MYLAPS)

“In recent years we have seen a great demand for our EventApp”, says MYLAPS director Camiel Slaats. “It’s the most complete app in the industry, with features like LiveTracking, course maps and selfies. As we want to take this app to the next level, we look forward to working with the experts at Sportunity. We believe this partnership improves our one-stop-shop solution for events.”

TRACX: the new event app
Sportunity offers event organizers the option to develop a white label event app for them, entirely in their own branding, and which will be available for download in the app stores under their own desired name. All events can also be found in the TRACX app, the place where Sportunity offers a community environment to athletes and fans.

Visit for more information about our new event app platform.

Mockup TRACX screen